Beef Heart Bait! Fish go crazy! No more live bait issues, no messy worms or creepy leeches. Comes in a frozen chunk. Thaw enough to cut into varying sizes to resemble worms and leeches then put into containers and refreeze. Take out before fishing, bait your trolling, jigging, casting lures and prepare to be amazed. Get a buddy to use traditional bait and same hook, you’ll see who catches fish pretty quickly! Tough and reusable after many catches. Replace as needed. DISCLAIMER: Definitely NOT for human consumption! This is not food, it’s for catching fish. $5/PKG